August 17, 2024

Complete Guide to Real Estate Investing in Marrakech with Kensington Morocco

Guide, Info Morocco, holiday rentals morocco, Luxury Property Morocco, Marrakech Villas

Table of contents

Introduction

Marrakech, the city of a thousand and one faces, continues to captivate the hearts and minds of investors from around the world. With its unique blend of age-old tradition and vibrant modernity, the Pearl of the South offers much more than just a Marrakech real estate investment – it promises an unparalleled lifestyle experience.

At Kensington Morocco, we understand that buying a property in Marrakech is more than just a financial transaction. It is the culmination of a dream, the beginning of a new adventure, and potentially, a life-changing experience. Our mission is to guide you every step of the way on this exciting journey, offering not only our expertise in the local market, but also our passion for this extraordinary city.

In this comprehensive guide, we will explore all aspects of real estate investment in Marrakech. From the most sought-after neighborhoods to the intricacies of the buying process, rental yield opportunities and the cultural riches that make the city so charming, we will provide you with all the information you need to make your real estate project in Marrakech a total success.

Whether you dream of an authentic riad in the heart of the medina, a luxurious villa overlooking the Atlas Mountains, or a modern apartment in a trendy neighborhood, Kensington Morocco is your trusted partner to transform your vision into reality.

Let’s dive together into the fascinating world of real estate in Marrakech and discover why investing in this mythical city is not only a wise financial decision, but also the beginning of an extraordinary life adventure.

Why invest in Marrakech?

A dynamic market with multiple assets

The Marrakech real estate market stands out for its resilience and long-term growth potential. After a period of correction following the real estate boom of the early 2010s, the market is now entering a phase of maturity, offering an attractive balance between stability and capital gains opportunities.

Competitive prices : Compared to other popular destinations such as the Côte d'Azur or the Balearic Islands, Marrakech still offers very attractive prices per square meter, even in the most sought-after areas.
High rental yields : With tourism growing steadily and demand for short and medium term rentals continuing, owners can expect rental yields ranging from 5% to 10% per year, depending on location and property type.
Diversity of investments : From buying and selling to seasonal rentals, including renovation projects, Marrakech offers a multitude of opportunities for all investor profiles.
Political and economic stability : Morocco stands out for its stability in the region, attracting significant foreign investment and benefiting from sustained economic growth.

Take action : Contact Kensington Morocco today for a personalized analysis of the best investment opportunities tailored to your goals. Our experts will provide you with a detailed market study and return projections based on the latest market trends.

A popular year-round destination

Marrakech is not just a tourist destination; it is an exceptional place to live that attracts a dynamic international community, from digital nomads to retirees in search of sun, including entrepreneurs seduced by the economic dynamism of the city.

Ideal climate : With over 300 days of sunshine a year and mild winters, Marrakech offers a pleasant living environment all year round. The hot summers are softened by the proximity of the Atlas Mountains, offering many opportunities for escape.
Exceptional accessibility : Marrakech – Menera International Airport, constantly expanding, offers direct flights to major European cities. In just 3 to 4 hours of flight, you go from the metropolises of the North to the charms of the Orient.
Modern infrastructure : Marrakech has benefited from massive investments in its infrastructure in recent years. State-of-the-art hospitals, international schools, luxurious shopping malls and modern public transport networks make the city a comfortable place to live that meets international standards.
Cultural and creative hub : The city attracts artists, designers and entrepreneurs from around the world, creating a vibrant creative ecosystem. From contemporary art galleries to traditional craft workshops, Marrakech is a melting pot of inspiration and innovation.

The most popular neighborhoods in Marrakech

The Medina: Authenticity in the heart of the city

Listed as a UNESCO World Heritage Site, the Medina of Marrakech is the beating heart of the city, offering a total immersion in Moroccan history and culture.

Traditional Riads : These traditional houses organized around a central patio are true havens of peace in the heart of the bustle of the souks. Perfect for those looking to live an authentic experience or to create a charming guest house.
Renovation potential : Many riads require renovation work, offering the opportunity to create a unique property, combining traditional charm with modern comfort. Kensington Morocco can connect you with the best local craftsmen to realize your vision.
Strategic location : A few steps from historic sites such as Jemaa el-Fna square, the Koutoubia or the Kasbah palaces, a property in the Medina is an investment with strong rental potential.
Discover the soul of Marrakech : Let our experts guide you through the alleys of the Medina to find the riad of your dreams. Our personalized tours will help you discover the hidden gems of this legendary district.

Guéliz: Modern Marrakech

A chic and cosmopolitan district, Guéliz combines Western comfort with Moroccan charm. It is the heart of the new city, popular with expatriates and trendy Moroccan youth.

Luxury apartments : Ideal for second homes or rental investments, these properties offer all modern comforts in a dynamic urban setting.
Proximity to amenities : Luxury boutiques, trendy restaurants, art galleries and modern shopping centers are within easy reach. The area is also well served by public transport.
Growth potential : With numerous development projects underway, Guéliz offers excellent prospects for added value in the medium and long term.

La Palmeraie: The luxury oasis

A true green lung of Marrakech, La Palmeraie is synonymous with exclusivity and tranquility. This prestigious residential area extends over 12,000 hectares dotted with century-old palm trees.

Prestigious villas : Spacious properties with lush gardens, private pools and sometimes even olive groves or private golf courses. The architecture often combines traditional Moroccan style with contemporary trends.
Privacy and Security : The choice of celebrities and families looking for discretion. Most properties are located in secure areas, offering absolute tranquility.
Idyllic setting : Perfect for those looking to combine proximity to the city (15-20 minutes from the center) with outdoor living. The sunsets over the Atlas from La Palmeraie are breathtaking.
Experience Moroccan luxury : Explore our selection of exceptional villas in La Palmeraie and treat yourself to a corner of paradise. Our advisors can organize private tours, including by helicopter for a breathtaking view of the most exclusive properties.

Golf courses: A resort lifestyle

For lovers of golf and high-end community life, the residential complexes around the golf courses offer an idyllic setting. Marrakech has become a golf destination top-notch, with courses designed by legends like Jack Nicklaus and Kyle Phillips.

Villas and apartments : Modern properties with views of the greens, combining comfort, security and privileged access to golf courses.
Leisure facilities : Clubhouses, spas, gourmet restaurants and often hotel services are available to residents.
International community : These resorts attract a cosmopolitan clientele, creating a vibrant multicultural environment ideal for families or active retirees.

The purchasing process with Kensington Morocco

At Kensington Morocco, we understand that buying a property abroad can seem complex. That’s why we’ve developed a tailor-made process to support you every step of the way, from the initial search to handing over the keys.

1. Personalized consultation

It all starts with an in-depth conversation to understand your needs, aspirations and investment goals.

Analysis of your needs : Our expert advisors listen to you carefully to identify your essential criteria: budget, type of property, desired location, performance objectives, etc.
Customized market research : Based on your profile, we carry out a detailed market study, presenting you with current trends, growth projections and specific opportunities corresponding to your expectations.
Strategic advice : With our in-depth knowledge of the local market, we guide you towards the most relevant investments, whether for a personal residence or a rental project.

2. Selection and tailor-made visits

Once your criteria have been defined, we use our network and our expertise to offer you a precise selection of properties that meet your expectations.

Rigorous pre-selection : We only present you with carefully selected properties that precisely match your criteria and have passed our quality control.
Organized tours : Whether you are on-site or abroad, we organize tours according to your schedule. For our international clients, we offer high-definition virtual tour options and filmed guided tours.
Expert support : During visits, our advisors provide you with detailed information on each property, its investment potential and the specific features of the neighborhood.

3. Negotiation and purchase offer

Once you have found the ideal property, we assist you in the crucial negotiation phase.

Comparative analysis : We provide you with a detailed market pricing analysis to ensure your offer is competitive and fair.
Negotiation Strategy : With our experience, we lead negotiations on your behalf to obtain the best possible conditions.
Drafting the offer : We prepare a formal purchase offer, incorporating all the conditions necessary to protect your interests.

4. Due diligence and legal aspects

The security of your investment is our top priority. Our legal team and notary partners perform thorough due diligence to ensure the transparency and legality of the transaction.

Verification of titles : We ensure the validity of the title deed and the absence of any dispute or mortgage.
Regulatory compliance : We check that the property complies with all local regulations, including building permits and safety standards.
Drafting the compromise : Our legal team prepares a solid sales agreement, protecting your interests and detailing all the conditions of the sale.

5. Financing and tax aspects

We guide you through the financing options available and advise you on the tax aspects of your investment.

Financing Options : We put you in touch with our banking partners to obtain the best loan conditions, whether from Moroccan or international banks.
Tax optimization : Our tax experts advise you on the most advantageous acquisition structure, taking into account your personal situation and the tax agreements between Morocco and your country of residence.

6. Finalization of the sale and after-sales service

Our support does not end with the signing of the sales agreement.

Signature coordination : We organize the final signing at the notary, ensuring that all documents are in order.
Transfer of ownership : We take care of all the administrative formalities for registering your new property.
After-sales services : From setting up utility contracts to recommending rental management or renovation services, we remain at your side to ensure a smooth transition.

Practical aspects of investing in Marrakech

Legal framework favorable to foreign investors

Morocco has established an attractive legal framework to encourage foreign investment in real estate. This open policy greatly facilitates the acquisition of property by non-residents.

Guaranteed property rights : Foreigners enjoy the same property rights as Moroccan nationals for residential property.
No restrictions on resale : You are free to resell your property at any time, with no minimum holding period.
Repatriation of funds : In the event of resale, the proceeds of the sale can be repatriated without difficulty, subject to compliance with banking formalities.
Transparent acquisition process : The purchase procedure is well regulated by Moroccan law, offering legal security to investors.
Secure your investment : Our legal advisors are at your disposal to explain in detail the legal aspects of your acquisition. Contact us for a personalized appointment and benefit from our expertise for a transaction with complete peace of mind.

Financing and taxation

Financing Options

The Moroccan market offers various financing possibilities for foreign investors:

Local bank loans : The main Moroccan banks offer real estate loans to non-residents, which can cover up to 70% of the acquisition amount.
International financing : It is also possible to obtain financing from banks in your home country, often at more advantageous rates.
Attractive conditions : Interest rates in Morocco are generally competitive, ranging between 4% and 6% depending on the profile.

Favorable taxation

The Moroccan tax regime offers several advantages to real estate investors:

Registration fees : 4% of the purchase price, a relatively low rate compared to many European countries.
Housing tax : Based on the rental value of the property, it remains moderate compared to international standards.
Taxation of rental income : Rental income is subject to income tax, with attractive tax reduction possibilities for long-term rentals.
Capital gains : The taxation of real estate capital gains is degressive over time, becoming zero after 10 years of ownership.
Optimize your investment : Our tax experts can carry out a personalized simulation to help you understand and optimize the taxation of your investment. Take appointment now for an in-depth consultation.

Living in Marrakech: More than an investment, an art of living

Investing in Marrakech also means treating yourself to a new lifestyle, combining age-old traditions and modern comfort. Discover the many facets of life in the ochre city.

A world-renowned gastronomy

Marrakech is a paradise for gourmets, offering a unique palette of flavors:

Traditional cuisine : From fragrant tagines to generous couscous and delicate pastillas, Moroccan cuisine is a festival of tastes and colors.
International gastronomic scene : Many star chefs have opened restaurants in Marrakech, fusing modern techniques and local ingredients.
Markets and souks : Discover spices, olives and dried fruits in traditional markets, an unforgettable sensory experience.

A rich cultural and artistic heritage

The city is a true open-air museum, mixing history and contemporary creation:

Historical sites : From medieval madrasas to sumptuous palaces and historic gardens, Marrakech is full of architectural treasures.
Museums : Of Yves Saint Laurent Museum At Museum of Confluences, discover ancient and contemporary Moroccan art.
International festivals : The Contemporary Art Biennale, the Marrakech Film Festival, or even the Festival of popular arts liven up the city all year round.

Modern infrastructure for optimal comfort

Marrakech has been able to equip itself with cutting-edge infrastructure to meet international standards:

International schools : Several institutions offer French, American or British programs, ensuring quality education for expatriates.
Private clinics and hospitals : Modern healthcare facilities, with internationally trained multilingual medical teams.
Shopping centers : Modern malls sit alongside traditional souks, offering a varied shopping experience.

A vibrant expatriate community

Marrakech attracts a diverse international community, creating a stimulating multicultural environment:

Expat networks : Many associations and clubs facilitate the integration of new arrivals.
Cultural events : Exhibitions, concerts, conferences… Cultural life is rich and varied, driven by an international creative community.
Sports and leisure : Golf, tennis, horse riding… There are many outdoor activities, made possible by the exceptional climate.
Discover your new life : Let us introduce you to the Marrakech of insiders. Our advisors can organize thematic visits to immerse you in local life and help you plan your future life in Marrakech.

Why choose Kensington Morocco?

In a dynamic market like that of Marrakech, surrounding yourself with the best professionals is crucial to the success of your investment. Kensington Morocco stands out for its tailor-made approach and unrivaled expertise.

Local and international expertise

Multilingual team : Our advisors are fluent in French, English, Arabic and several other languages, facilitating communication for our international clients.
In-depth market knowledge : With years of experience in the Marrakech market, we have a keen understanding of trends and opportunities.
International network : Our affiliation with international real estate networks allows us to offer a global perspective to our clients.

An exclusive portfolio

Prestigious properties : Access a catalog of exceptional goods, often exclusive, not available on the open market.
Off-market opportunities : Thanks to our network, we can offer you properties even before they are officially put on sale.
Projects on plan : Invest in the most promising developments in Marrakech from the earliest stages.

A tailor-made service

Personalized support : From research to after-sales, a dedicated advisor supports you at each stage of your project.
Luxury Concierge : Need an interior designer, a private chef or a driver? Our concierge service meets all your requests.
Rental management : For investors, we offer turnkey rental management services, maximizing the return on your property.

A network of excellent partners

Lawyers and notaries : Collaborations with the best legal firms to secure your investment.
Architects and decorators : A network of renowned professionals to personalize your property.
Banks and tax advisors : Strategic partnerships to optimize the financing and taxation of your acquisition.
Make your real estate project a reality : Take the first step towards your dream investment in Marrakech. Contact Kensington Morocco now for a personalized consultation. Our experts look forward to helping you turn your vision into reality.

Read our article: The Importance of Choosing the Right Real Estate Agency for Luxury Properties in Morocco

Conclusion: Your future under the Marrakech sun

Investing in real estate in Marrakech is much more than a simple financial transaction. It is the opportunity to treat yourself to a unique lifestyle, combining the timeless charm of a thousand-year-old city with the comfort and dynamism of a city resolutely turned towards the future.

Whether you dream of a peaceful retreat under the palm trees, a second home for sunny getaways, or a profitable rental investment, Marrakech has something to offer you. With its diverse neighborhoods, exceptional cultural heritage, and dynamic real estate market, the ochre city is a canvas on which you can paint your own vision of happiness.

At Kensington Morocco, we don’t just sell you a property. We open the doors to a new chapter in your life. Our team of passionate experts are here to transform your Moroccan dream into a tangible reality, guiding you through every step of the process with professionalism, transparency and unmatched attention to detail.

Don't wait any longer to explore the unique opportunities that Marrakech has to offer. The city of a thousand and one nights awaits you, ready to reveal its secrets and welcome you into its warm and cosmopolitan community.

Book an appointment today with one of our expert advisors. Call us at +212 5 24 42 22 29 or fill out our online form for a first interview without obligation. Together, let's write the next chapter of your story in Marrakech.

Marrakech is waiting for you. With Kensington Morocco, take the plunge and transform your dream into an address under the Moroccan sun.